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General Filter and a team of Celebrity Ambassadors are working together on a campaign to raise awareness of Indoor Air Quality (IAQ), one outcome of which will be to provide funds for the maintenance and development of the oxygen generation system installed in the St. Damien Children’s Hospital in Port-au-Prince, Haiti, by the Italian branch of the N.P.H. (Nuestros Pequeños Hermanos/Our Little Brothers and Sisters), an initiative known, in Italian, as “Un respiro per Haiti”.

Making up the Celebrity Ambassador team for the #JustBreathe design competition are Claudio Coccoluto, Filippo la Mantia, Andrea Lo Cicero, Claudia Potenza, and Paolo Stella, who are playing their part in this drive to raise public awareness that good air quality can actually make a major difference to our lives.

Indeed, all proceeds from #JustBreathe will go to support the work of the Milan-based Fondazione Francesca Rava N.P.H. (Nuestros Pequeños Hermanos/Our Little Brothers and Sisters) Italia Onlus, which has installed an oxygen generation system in the Intensive Care Unit of the St. Damien Pediatric Hospital in Haiti.

As well as lending their names and faces to the advertising campaign to promote the sales of the T-shirts created as part of the #JustBreathe design competition, to be shot by Stefano Guindani, the leading Italian fashion photographer, the five Celebrity Ambassadors will be creating their own designs for the capsule collection. This goes on sale in October 2016, via, the world’s first T-shirt e-commerce site and social network.

  • Claudio coccoluto

    Claudio Coccoluto
    An internationally-renowned “house music” DJ, having played at, among others, the Sound Factory Bar in New York.

  • Filippo la mantia

    Filippo la Mantia
    One of Italy’s leading celebrity-chefs.

  • Andrea lo cicero

    Andrea Lo Cicero
    An Italian rugby international and also a well-known TV presenter.

  • Claudia potenza

    Claudia Potenza
    A star of stage and screen, who was nominated as Best Supporting Actress for “Basilicata Coast to Coast” (2010) at the David di Donatello awards

  • Paolo stella

    Paolo Stella
    An actor, blogger, and Chief Web Editor of Lampoon, an Italian fashion magazine.